Yes, bacon really is killing us | Better Naked
Site Logo
[wpdreams_ajaxsearchlite]
  • Our Products
      • Meat-Based
      • Plant-Based
      • Sauces
      • Christmas
      Recipes
      • Bacon
      • Ham
      • Sausage
      Product Polaroid Product Front of Pack

      At Naked®, we’re driven by doing better. These delicious smoked bacon rashers are made without nitrites and 99%…

      View Products Where to Buy
      Product Polaroid Product Front of Pack

      5 DELI HAM SLICES

      At Naked, we’re driven by doing better. These delicious deli ham slices are made…

      View Products Where to Buy
      Product Polaroid Product Front of Pack

      At Naked®, we’re driven by doing better. These tasty pork sausages are made without artificial additives or allergens…

      View Products Where to Buy
      • Evolution
      • Veg & Proud
      • Without the Cluck
      • Without the Oink
      • Without the Splash
      • Sauces
      Product Polaroid Product Front of Pack

      At Naked®, we’re driven by doing better. With a great beefy taste, these plant-based burgers are better for you…

      View Products Where to Buy
      Product Polaroid Product Front of Pack

      At Naked® we’re driven by doing better. Made using delicious vegetables, these plant-based burgers are 1 of your…

      View Products Where to Buy
      Product Polaroid Product Front of Pack

      At Naked®, we’re driven by doing better. With the delicious taste and succulent texture of chicken, these plant-based…

      View Products Where to Buy
      Product Polaroid Product Front of Pack

      At Naked®, we’re driven by doing better. With the delicious taste and texture of bacon, these plant-based rashers…

      View Products Where to Buy
      Product Polaroid Product Front of Pack

      At Naked®, we’re driven by doing better. With the delicious taste and succulent texture of fish, these plant-based…

      View Products Where to Buy
      Product Polaroid Product Front of Pack

      There is a lot of “nitrate-free bacon” on the market…it’s made with nitrates taken from celery extract, which…

      View Products Where to Buy
      • Burger Mayonnaise
      • Hoisin Ketchup
      • Roasted Red Pepper & Chilli Ketchup
      • Southern Fried Mayonnaise
      Product Polaroid
      Burger Mayonnaise
      At Naked, we’re driven by doing better. Our delicious Burger Mayonnaise is low in sugar, gluten-free, dairy-free, egg-free, vegan-friendly and made with no artificial additives.
      View Product Where to Buy
      Product Polaroid
      Hoisin Ketchup
      At Naked, we’re driven by doing better. Our delicious Hoisin Ketchup is gluten-free, dairy-free, vegan-friendly and made with no artificial additives or sweeteners. A spoonful…
      View Product Where to Buy
      Product Polaroid
      Roasted Red Pepper & Chilli Ketchup
      At Naked, we’re driven by doing better. Our delicious Roasted Red Pepper & Chilli Ketchup is gluten-free, dairy-free, vegan-friendly and made with no artificial additives…
      View Product Where to Buy
      Product Polaroid
      Southern Fried Mayonnaise
      At Naked, we’re driven by doing better. Our delicious Southern Fried Mayonnaise is low in sugar, gluten-free, dairy-free, egg-free, vegan-friendly and made with no artificial…
      View Product Where to Buy
      • Turkey Joint Without the Gobble
      Product Polaroid
      Turkey Joint Without the Gobble
      With a mushroom, cranberry, and chestnut stuffing At Naked, we’re driven by doing better. With the delicious taste, texture and succulence of turkey…
      View Product Where to Buy
  • News
  • Recipes
  • Contact
  • Where to Buy
Where to Buy
Logo Small White
  • Our Products
    • Meat-Based
    • Plant-Based
    • Sauces
    • Christmas
  • News
  • Recipes
  • Contact
Where to Buy
contact@finnebrogue.com press@finnebrogue.com
Mobile Menu Brushstroke

Yes, bacon really is killing us

Mar 1st 18

There is a lot of “nitrate-free bacon” on the market…it’s made with nitrates taken from celery extract, which may be natural, but produces exactly the same N-nitroso compounds in the meat. Under EU regulation, this bacon would not be allowed to be labelled “nitrate-free”.

 

“It’s the worst con I’ve ever seen in my entire life,” says Denis Lynn, the chair of Finnebrogue Artisan, a Northern Irish company that makes sausages for many UK supermarkets, including Marks & Spencer. For years, Lynn had been hoping to diversify into bacon and ham but, he says, “I wasn’t going to do it until we found a way to do it without nitrates.”

When Lynn heard about a new process, developed in Spain, for making perfectly pink, nitrate-free bacon, he assumed it was another blind alley. In 2009, Juan de Dios Hernandez Canovas, a food scientist and the head of the food tech company Prosur, found that if he added certain fruit extracts to fresh pork, it stayed pink for a surprisingly long time.

 

In January 2018, Finnebrogue used this technology to launch genuinely nitrate-free bacon and ham in the UK. It is sold in Sainsbury’s and Waitrose as “Naked Bacon” and “Naked Ham”, and in M&S as “made without nitrites”. Kirsty Adams, who oversaw its launch at M&S, explains that “it’s not really cured”. It’s more like a fresh salted pork injected with a fruit and vegetable extract, and is more perishable than an old-fashioned flitch of bacon – but that doesn’t matter, given that it is kept in a fridge. Because it is quick to produce, this is much more “economically viable” to make than some of the other nitrate-free options, such as slow-cured Parma ham. The bacon currently sells in Waitrose for £3 a pack, which is not the cheapest, but not prohibitive either.

 

I tried some of the Finnebrogue bacon from M&S. The back bacon tasted pleasant and mild, with a slight fruitiness…

 

To read The Guardian’s article in full, click here.

More NEWS

Finnebrogue unveils Better Naked brand and new TV commercial

Read Article
Dec 9th 21

Finnebrogue unveils Better Naked brand and new TV commercial

CHARLES GETS TASTE OF COMPETITION FOR HIS DUCHY FOOD RANGE

Read Article
Mar 22nd 19

CHARLES GETS TASTE OF COMPETITION FOR HIS DUCHY FOOD RANGE

NAKED ADDS ENVIRO-SCORES TO 27 PRODUCTS

Read Article
Sep 27th 21

NAKED ADDS ENVIRO-SCORES TO 27 PRODUCTS

Find a Retailer
naked news

Receive news about new products, where to buy and lots of tasty recipe ideas

Newsletter

  • Preferred Range
  • Terms & Conditions
  • Home

  • Our Products

  • News

  • Where to Buy

  • Contact

  • The Truth About Nitrites

  • Competition

  • Privacy Policy
  • Cookies
  • T&Cs
  • FAQs
Website by 3create Web Design Belfast
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent

This site is protected by reCAPTCHA and the Google
Privacy Policy and Terms of Service apply.
Cookie SettingsAccept All

Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT